This Competitive Assessment Tool provides a comprehensive template to enable account managers to collect the data, do the assessment and drive the formulation of competitive strategies and actions.
Business acumen toolkit
This Toolkit is designed to enable Account Managers and Sales people to complete a number of important financial analyses, including benchmarking the financial reults of multiple customers, identifying how your products and services can impact the financial results of customers and be used to effectively 'sell financial value' to key customers, identifying the key executive, and how to position the potential value of your products and services.
Value selling toolkit
With the Value Selling Toolkit, you will discover how to estimate the impact that your products and services can have on your customer's business results, and apply these estimates to make a compelling Financial Value case to the right customer contact.
Business dialogue tool
Use the Business Dialogue Tool to discover how to engage executives in business dialogue and create your own business savvy dialogue, and apply these insights to your business dialogue meeting planner to drive your desired meeting outcome objective.