Strategic Marketing for mHealth
Topics covered in this presentation include: Knowing Your Target Customer (Why important - what to look for; How to segment & prioritize; Researching target customer; Market potential & implications), Positioning Product Brand (Positioning Statement; Brand Value Proposition), and Engaging Your Customer (Marketing & Selling approaches; Marketing a Service business).
Download the Strategic Marketing for mHealth presentation.
Trusted Business Advisor
Download our Trusted Business Advisor presentation: As Key Customers Change, How Are You Changing With Them? Key Factors for Successful Sales Force Transformation. This presentation covers the following topics: changes in customers' decision process and expectations for key suppliers; product Sale to Solution Sale to Trusted Business Advisor; transforming the Sales and Marketing Organizations; Challenges, Approaches and Critical Success Factors; and is your organization ready? Making the case for change.
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Financial Savvy for Strategic Account Managers
In this presentation, you will learn about a number of important financial analyses, including: benchmarking the financial reults of multiple customers, identifying how your products and services can impact the financial results of customers and be used to effectively 'sell financial value' to key customers, identifying the key executive, and how to position the potential value of your products and services.
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Key Account Partnering
Partnering is a process for organizational change where the capabilities of both customer and supplier are combined to create significant increases in value for both partners. In this presentation you will learn about: customer-supplier partnering, partnering strategies, value creation, breakthrough change, and how to get started.
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Balancing Business and Science - The Key to Success for Life Science Organizations
To share some of our experiences with you, we are distributing this presentation on Balancing Business and Science. In this presentation you will learn about: an industry in transformation, balancing business and science, culture, communication, and collaboration.
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Developing Leaders for Global Success
This presentation will cover the following topics: why global leadership is so critical today, what the five emerging characteristics of global leaders are, what the key qualities of effective global leaders are, how the most successful companies develop global leaders, and how you can begin growing 'The Next Generation' of global leaders.
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Applying Six Sigma to Global Sales Processes
Our team has been working in partnership roles with global companies for the past 20 years. To share some of our experiences with you, we are distributing this presentation on Applying Six Sigma to Global Sales Processes. This presentation will cover: an introduction to six sigma, managing sales as a process, sales process measurements, systematic process improvement, and how to get started.
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