Description
Our Innovative Marketing program focuses on developing a fresh approach to address different marketing challenges and generate new ideas. Today’s customer expects much more, so creativity and new ideas are critical for continued success. This workshop is geared to a management that recognizes the importance of innovation (product and commercial) and revitalizing their business. The Innovative Marketing program will embrace new marketing principles and practices, and an actual Ideation Session will be a central component of this program.
Key Topics
- Identifying undiscovered customer insights for new ideas
- Problem/Opportunity assessment for redefining objectives
- Fine tuning the value proposition to make it stronger, more compelling
- Content marketing for new digital opportunities
- Adding a key emotional element to brand positioning
- Rejuvenating brand benefits to enhance perceived value
- Building on new global opportunities
Interactive Methods and Tools
- Simulated steps to analyze challenges, new opportunities and strengths to leverage, as part of the preparation for an ideation session
- Development of proprietary case studies that reflect industry trends and client issues
- Conduct actual ideation session with creativity building techniques, based on client challenges and customized case study
- Review and prioritization of ideas, plus development of follow-up plan for further research, development and implementation
Outcomes, Participants will:
- Develop a fresh perspective and capability to generate new ideas to enhance competitive edge
- Create new commercial tactics to strengthen relationship with key customers
- Identify new opportunities to revitalize their company image/brand and product line
- Improve teamwork and effectiveness of working with other functional managers
- Find new ways to improve performance in other areas – internal processes, cost reduction, etc.
Participants
- Led by managers from Marketing, plus creative, proactive managers from Sales, Engineering, Product Development and other related fields, based on clientagreed criteria
Program Length
- Three days, to include the three key stages: preparation, ideation and followup