Description
For Companies with a solid marketing expertise, but also recognize the need to improve by adapting to the latest, cutting-edge practices, that will enable them to succeed in a changing world with new and different challenges today – e.g. stiffer competition, more demanding customers, changing regulations, global inroads, and the risks of doing nothing new or stagnation.
Key Topics
- Customer Centric insights & initiatives
- Improving the value proposition
- Analysis of key industry drivers to leverage new customer opportunities
- Content marketing for new digital opportunities
- Brand positioning with emotional benefit
- Techniques to generate new, innovative ideas
- Making Sales & Marketing work more effectively
- Leveraging new global opportunities
- More effective teamwork and strategy implementation
Interactive Methods and Tools
- A highly realistic Simulation designed to strengthen their competitive edge, with application of the tools and techniques learned during the workshop
- A comprehensive Marketing Planning Guide that improves the analysis of market opportunities and the development of clear objectives, strategies and action plans
- Realistic case studies that reflect critical client issues
Outcomes, Participants will:
- Demonstrate their new capacity and skills to plan, organize, and control all aspects of marketing
- Offer a fresh perspective with new ideas to enhance competitive edge
- Identify new opportunities to revitalize their company image/brand
- Improve the effectiveness of sales & marketing working together
- Know how to improve and monitor future performance – coaching, consulting, etc.
Participants
- Marketing Directors, Product Marketing Managers, Business development managers, senior Sales Directors and R&D Directors
Program Length
- Three days, including 1 day for the competitive simulation exercise