The business landscape has undergone an enormous transformation for many industries recently – more intense competition, globalization, complex demands from customers, more technological advances, new digital communication opportunities, etc.  All this has reinforced the importance of improved content relevance, customer focus and new ideas to survive, which are essential responsibilities of Marketing. To help our clients adapt to this changing world, Global Partners is introducing an updated curriculum of special training programs to improve the effectiveness of the marketing team.

Each program is highly interactive and can be customized to address the client’s main challenges. Also, any module can be “unbundled” to incorporate topics from other programs to ensure an optimal fit for client needs, including the ability to expand globally.

• Fundamentals of Marketing – for managers from either B2B or B2C industries, who need a “re-fresher” course that will dramatically improve their basic marketing skills, update their practices to leverage new opportunities, and apply these techniques to their actual planning process internally.

• Advanced Marketing Management – with a solid foundation in marketing, this program introduces new marketing principles and cutting-edge techniques to improve the overall performance of the marketing team, including capitalizing on emerging opportunities from each client’s business environment.

• Product Marketing – designed mainly for product oriented managers in B2B industries, this workshop will build on their specific knowledge of the technical details and functions of their product lines, and add a new dimension of customer centric planning and other marketing capabilities, to be fully integrated and improve corroboration with Sales, Finance, Engineering and other functional areas.

• Innovative Marketing – The main focus will be on generating new, relevant ideas that will accelerate growth, improve internal processes, or create new efficiencies.  It is geared to managers who recognize the importance of a comprehensive program that will ultimately revitalize their business.  This will include an ideation session, as well.