For nearly 20 years, Global Partners has been training in the areas of Strategic Sales and Account Management, Team Marketing Effectiveness, Value Selling, Total Customer Focus, Business Acumen, and, most recently, Ideation. Our Portfolio is designed to meet the needs of our clients, which includes large global organizations as well as individual managers and practitioners.
Our programs in Strategic Sales and Account Management provide customized workshops and highly realistic simulations that demonstrate how to work the SAM planning and execution process so it delivers increased business with the account. Each Strategic Sales and Account Management program is customized to your existing sales process.
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Our programs in Marketing Team Effectiveness are designed to improve the performance of marketers at all levels in various B2B and B2C industries, including their working relationship with Sales and other key disciplines - from the Fundamentals of Marketing to more advanced marketing programs such as Advanced Marketing Management and Innovative Marketing (e.g. with Ideation). Importantly, each program will be customized to address the critical growth challenges of the client, which will involve both consulting, training and interactive simulations and case studies, so the improved best practices can be implemented immediately for each individual client.
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Our customized Value Selling programs enable sales and marketing people to identify, quantify and demonstrate real business value for their customers. Our techniques enable sales and marketing to identify the Value Buyer, describe the impact that their solution will have on the customer’s business (usually financial) results, and deal with value objections.
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Developing new products and services, business models and strategies requires a combination of thoughtful data gathering and creative thinking. Our Ideation Sessions build on market and customer research, competitive assessments, quantitiative data and pertinent insights on customers, markets and business practices. Our workshops provide a customized framework and special ideation techniques to encourage out-of-the-box thinking and new ideas.
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Our Business Acumen programs teach the application of Business Acumen skills to sales and marketing professionals, project leaders and business managers in 'real-world' situations. As a result, our Business Acumen programs not only understand how they impact the business performance of their own organization and those of their customers, they also know what actions to take action to improve business performance.
View our programs in Business Acumen