We take great pleasure in welcoming Mr. Jay Gronlund as a new member of our Global Partners Network.

Jay is the founder and CEO of The Pathfinder Group, an international consulting firm whose main focus is consulting and training in strategic marketing, including: positioning research, re-vitalizing brands, finding new insights, creating distinctive messages, website development and viral marketing.

Jay's previous experiences include: Vice President, Director of Marketing for Newsweek Magazine; Senior Vice President for Joseph E. Seagram & Sons and Marketing Manager for Richardson Vicks. Jay is also an adjunct professor at New York University where he teaches "Positioning and Brand Development". Jay holds an MBA from Dartmouth College and an undergraduate degree in Economics from Colby College.

Jay can be reached at his offices in New York at 212 697 3181 or by email at PathfindGr@aol.com.

Look for Jay's article, Making Word of Mouth Marketing Work in B2B in this edition of Global Insights.

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