In the future, companies must focus more on finding and successfully leveraging the growth opportunities that offer the greatest potential. These will involve both geographic markets and new and emerging technologies. Two key resources are vital for driving growth for any business in any market: smart, capable human talent and new, innovative ideas. At Global Partners we focus on training and consulting that will enhance these two resources - enriching management capabilities and creating new ideas

Underdeveloped and emerging economies are rapidly growing their middle class customer base with an increasing appetite for higher quality/value products and services. In his recent White Paper, Creating Value in Emerging Markets, Global Partners Principal Jay Gronlund suggests a number of fundamental approaches that companies can and should use to deal with the enormous challenges for adapting to local cultural and business practices.

A recent study by PriceWaterhouseCoopers projected the growth of the largest established economies compared to the top tier seven emerging markets - China, India, Brazil, Russia, Indonesia, Mexico and Turkey). Today the combined size of these emerging markets is about 20% of the total of the established economies, but by 2050 these developing countries are projected to be around 25% bigger.

Are you ready to take advantage of the tremendous opportunity these emerging markets represent? Use our Emerging Markets Diagnostic to determine the readiness of your organization.