JAY GRONLUND
Principal
Jay is a marketing professional who helps companies jump-start their growth. His special expertise is in brand revitalization and international expansion.
Jay’s experience focuses on finding new opportunities that will expand revenues, often acting as a catalyst for generating novel growth ideas. Three key competencies enable Jay to re-vitalize a business in the U.S. and abroad:
- Extensive experience in new business development and market entry planning around the world, especially in emerging markets
- Conducting in-depth research to identify relevant customer insights for re-positioning brands and/or improving a corporate image
- Leading ideation sessions for new growth or higher performance opportunities
Jay’s prior business development experience includes executive positions in multinational companies, his own consulting firm, and teaching a course on “Positioning and Brand Development” at NYU since 1999. He often combines his consulting with customized workshops, always adding a fresh perspective to stimulate new ideas for added growth, in the U.S. or overseas.
Jay has led business development projects that have successfully re-positioned brands to return to more profitable growth – e.g. wines from Spain, ice cream introduction in Brazil, research and new brand positioning for household product in Russia, market potential assessment and marketing plan for re-launch of a plant food product in Japan, revitalization of personal care line in Argentina, facilitation of ideation session in China, and development of environmental consulting firms in Eastern Europe.
A prolific writer, Jay has published over 20 articles on variety of marketing and international development topics, plus a book on “Branding in the OTC Industry”.