Although Strategic Account Managers often believe they understand their competitors, they frequently misunderstand how the customer perceives the competitive supplier vs. themselves.
In order to avoid this critical misunderstanding, a competitive assessment from the customer's perspective needs to be done both on an overall basis and on individual competitive deals. Our Competitive Assessment Tool provides a comprehensive template to enable account managers to collect the data, do the assessment and drive the formulation of competitive strategies and actions.
Complete the form on this page to download the tool.