We have asked this question to sales people, project managers and business leaders over the years.

Not surprisingly, the majority of people aren't even sure if they understand the question, let alone the answer. What do we mean by ‘profit'? Is that Net Income, ROI, Cash Flow?

All of the above is the simple answer. More importantly, understanding how a business makes money, according to whatever definition is used for ‘making money', is the foundation of Business Acumen.

Our Business Acumen program focuses on developing 4 key business acumen skills:

1. Understanding the Business and Financial Model for an organization
2. Analyzing and Interpreting Financial Results
3. Understanding how a company's products and services create value for customers and shareholders
4. Communicating Business Acumen

Other Business and Financial Acumen programs teach financial and strategic analysis from a conceptual perspective or use games to illustrate techniques. Our programs teach the application of Business Acumen skills to sales and marketing professionals, project leaders and business managers in 'real-world' situations. As a result, participants in Global Partners' Business Acumen programs not only understand how they impact the business performance of their own organization and those of their customers, they also know what actions to take action to improve business performance.

For Sales and Marketing Professionals

Business Acumen means achieving a level of understanding and insight of the customer's business that enables Account Managers to advise the customer on relevent key business issues/ provide valuable information and insights and even to challenge the customer's thinking. For Product Marketing professionals, Business Acumen means the ability to undrstand how products and services address the customer's key challenges and opportunities in measureable ways.