Too often brilliant ideas for new products remain just that - brilliant ideas. Likewise with companies, some have a strong culture of innovative thinking, but fall down when bringing innovations to market. Others have processes to bring new products to market efficiently yet lack a culture that constantly stimulates innovative thinking. Our approach, Bringing Innovations to Market combines the three essential capabilities for creating a continuous stream of commercially viable innovations:
1. A top-down and bottom-up process for continuously surfacing ideas for new products and services;
2. A Stage-gate process for managing innovations through the validation, development and launch phase;
3. A planning process that links together strategy and innovation planning.