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CHARLES W. KELLOGG
Principal

With multiple years of selling and leading sales teams in competitive environments, Charlie has a keen perception of how to win in complex situations and how to create winning strategies, especially with large opportunities and diverse virtual teams. Having lived abroad and dealt continually with customers in over forty countries, he has a keen sense of customer needs, dealing with international ambiguities, communicating in cross cultural environments and overcoming major global obstacles.

With many years of experience living in the Far East and working in Europe and the Americas, he has learned to deal with multiple challenges, many industries and countless functions. He has skills in account management, sales, marketing, project management, supply management, quality control and leadership, typically where organizations find themselves process challenged.

He is especially well versed in high technology sales and marketing, particularly healthcare, energy infrastructure, information technology and manufacturing. He is a skilled communicator and executive educator.

At Global Partners, Charlie specializes in the areas of Strategic Selling and Global Account Management. Charlie works across a number of industries, including semiconductors, power engineering, healthcare and pharmaceuticals.

Charlie earned an MBA degree from Dartmouth College’s Amos Tuck and an undergraduate degree from Williams College He was a member of the 1968 U.S. Olympic Ski Team in Grenoble, France and has been a Director of the US Biathlon Association for over 20 years. In addition Charlie is an avid biker, kayaker, runner and hiker, having trekked in Nepal numerous times.

Success Story

Challenge: Change the working environment and behaviors of more than one thousand sales professionals around the world for a major electrical engineering company, in order to drive integration between corporate Centers of Excellence and field sales. We had to develop a common language and process that could be promulgated around the world as quickly as possible, while enhancing the communications and accountability within the groups. 

Approach: Create a highly interactive training program that could be presented in over thirty countries by multiple trainers to mixed audiences with varied language capacities while providing a new sales planning process that could be easily learned and replicated in their home countries with their own opportunities.

Results: A marked increase in project capture rates, improved communications among virtual sales teams and their technical support groups, focused prioritization on key opportunities, rigorous sales plan documentation and effective use of resources.  Over 1,100 sales professionals were educated in nearly fifty sessions where data was compiled on nearly 200 business opportunities to improve sales strategies and evaluate the causes of critical losses to take corrective actions on these projects as well as adjusting competitive sales techniques.



"…your course was excellent; I have some people changing already - they did not just learn, they are changing. Nicely done and thank you." - VP Sales and Marketing of an Electricity Transmission and Distributor Company



Areas of Expertise

 Industry:

  • Healthcare
  • Electrical Engineering
  • IT
  • Government education and manufacturing

Thought Leadership Publications

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LinkedIn: Charles Kellogg